There’s a new swimwear company in town courtesy of Aja Smith! This April Forever Summer Swimwear launched their new collection of swimwear for ladies of all shapes and sizes. In the future, customers will be able to shop by body type and bundle complementary pieces hand-selected for them. All of the pieces are multi-purpose, sustainably made, and can be mixed and matched for a unique look.

“We want women to feel empowered and excited when shopping for swimwear, so we made it our goal to carry the most dynamic brands for women of all curves, colors and attitudes. We believe what makes us unique is also what makes us most beautiful, and we want women to see their own unique beauty when shopping on our site. There are very few swimwear companies that aren’t afraid to showcase culturally diverse and curvy women, and Forever Summer is here to change that,” 

Aja Smith

The company is launching with some great brands including: Cenote Swimwear, Revel Rey, Keva J Swimwear and Bound by Bondeye, and will expand to include collaborations and original designs from founder Aja Smith.

The company has also put together “vacation boxes” with three complete outfits for all the clothing needs of the woman enjoying fun in the sun. That makes packing for vacation simple and easy, doesn’t it?

The company is black-owned (which is fantastic!) and making it far easier to shopping for swimwear for women. Ask any woman and there are two garments she will hate to shop for: jeans and swim suit. Forever Summer is making that just a little bit easier.

Shop Forever Summer Swimwear Now!