The global e-commerce market is booming and new markets are opening all over the world. The next big market for e-commerce is in Africa. One might think that in e-commerce giants like Amazon and Alibaba would rule the roost already. But one small African company, Jumia, has pushed Amazon out and is doing big business in Africa, despite being owned and managed by a team in Dubai.

Jumia is catering to the needs of the African consumer and the unique retail environment that is Africa. Many homes don’t have consistent addresses or easy road access. Jumia is using technology to overcome these challenges and deliver goods and services to African consumers in a way that works with their lifestyles. They even have multiple ways to shop and pay for goods and services.

Learn more about Jumia and their revolution in e-commerce in Africa: