If you were a child in the 1990s, getting a SEGA game system was probably one of the most important things to you. For much of the 1990s, SEGA ruled the gaming market. They had innovative games, great hardware, and created an iconic character in the form of Sonic the Hedgehog that drew players from all over the world. They cemented Japan’s sway over the world of the gaming. However, as the new millennia dawned, SEGA was slipping and soon was lost to the history of gaming. How could a company go from ruling the gaming market in sales and market share to being out of business in just 15 years? It’s complicated but it all revolves around a few fatal decisions that allowed another competitor: Sony to seize the moment.
Saberspark gives us a chance to review the tragic history of one of gaming’s most iconic brands.