When Rolls-Royce, a by-word for luxury announced that they were building an SUV, the automobile world about choked. Rolls-Royce is known for their coach-built cars, mostly sedans and coupes. However, Rolls-Royce, an iconic UK brand, is now owned by BMW and BMW knows that the world is moving towards SUVs and so, they required the brand to create an SUV that can compete in that market. It looks like despite its $400,000+ price tag (depending on the options), its so popular that Rolls can’t keep up with demand. BMW hit gold with this new Cullinan SUV.
Catch this review of how a coach builder turns its sedan and coupe pedigree into a modern SUV.